CRTO - Criteo partners with Carrefour Group

Criteo ([[CRTO]] +0.2%) signs a three-year partnership with Carrefour Group, one of the world's leading food retailers.Carrefour becomes the first European food retailer to use Criteo's new programmatic platform for retail media allowing Carrefour to market its inventories.Company's Retail Media platform to be deployed first in France.Partnership also includes a deployment in 8 other integrated countries of the Carrefour Group."In terms of e-commerce, we reached a milestone in 2020: our online sales increased by 70%. To further capitalize on this progress, we were looking for a cutting-edge technology created for the specificities of retail media, as well as a business partner able to meet our growth ambitions," explains Elodie Perthuisot, Executive Director E-commerce Data and Digital Transformation at Carrefour Group. Previously: Criteo acquires Mabaya to boost Retail Media solutions (May 20)

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Criteo partners with Carrefour Group