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CRTO - Criteo SA: Investors Have Misunderstood Regulations On Ad-Retargeting
Criteo S.A.
A plethora of regulatory risks and tracking prevention in both Apple Safari and Mozilla Firefox have reduced Criteo's (CRTO) revenue growth from 20% CAGR to an estimated 3-6% in 2019. Despite negative developments, over two-thirds of internet users use Google Chrome, where Google ([[GOOG]], [[GOOGL]]) has taken a much more balanced approach than Apple (AAPL) and Mozilla by allowing the use of third party cookies for retargeting, provided users give consent. This is similar to E.U.'s GDPR and will have minimal impact on Criteo's core revenues as over 90% of internet