YSG - Dada Group's JDDJ platform enter partnership with Perfect Diary to roll out one-hour delivery

Dada (NASDAQ:DADA) announced that its on-demand retail platform JD Daojia (JDDJ) and Perfect Diary, a color cosmetics brand in China under Yatsen Holding (NYSE:YSG), have entered into a partnership to promote the digital transformation of physical stores and provide Chinese consumers with one-hour shopping services of Chinese brand cosmetics products. Under the partnership, both parties collaborate in product management, digital marketing, targeted user operations, and order fulfillment optimization with an omni-channel retail solution. Based on Dada's partnership with JD, these Perfect Diary stores will be available on JD.com, the three parties jointly strengthen Perfect Diary's omni-channel strategy and create an innovative model of on-demand retail for cosmetics brands. As of now, more than 160 Perfect Diary stores have launched on JDDJ, covering hundreds of counties and cities in China.

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Dada Group's JDDJ platform enter partnership with Perfect Diary to roll out one-hour delivery