DNTUY - Dentsu to acquire majority stake in Extentia to boost Salesforce capabilities
- Dentsu ( OTCPK:DNTUF ) said Thursday it will acquire a majority stake in Extentia , a global technology and services firm.
- Extentia will join Merkle, a technology-enabled customer experience management firm within Dentsu International.
- Extentia bolsters Merkle's existing existing offering in Salesforce Sales and Service Cloud capabilities, and expands its footprint in India.
- The deal aligns with DNTUF's target of reaching 50% of net revenue generated by customer transformation & technology.
- Extentia employees, including its leadership, will transition to Merkle.
- The firm will be called "Extentia, a Merkle company", effective immediately, and will develop joint go-to-market plans.
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Dentsu to acquire majority stake in Extentia to boost Salesforce capabilities