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home / news releases / COCO - Diageo and The Vita Coco collaborate for premium canned cocktail line

COCO - Diageo and The Vita Coco collaborate for premium canned cocktail line

The Vita Coco Company Inc.

  • Diageo ( NYSE: DEO ) and The Vita Coco ( NASDAQ: COCO ) announced their collaboration to launch a line of premium canned cocktails crafted with a delicious blend of Captain Morgan rum and refreshing-tasting Vita Coco coconut water.
  • "As we continue expanding our ready-to-drink portfolio, we consider ways to elevate the category, and it just made sense to marry together two premium brands that are loved by consumers around the world," President, Diageo North America Debra Crew commented.
  • The line is expected to hit shelves in early 2023 and will be available across U.S. wherever spirits-based ready-to-drink beverages are sold.

For further details see:

Diageo and The Vita Coco collaborate for premium canned cocktail line
Stock Information
Company Name: The Vita Coco Company Inc.
Stock Symbol: COCO
Market: NASDAQ
Website: thevitacococompany.com
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