LB - Did Victoria's Secret Wait 8 Years Too Long to Change?
As L Brands (NYSE: LB) prepares to spin off Victoria's Secret into a stand-alone, separately traded company, investors should ask whether the lingerie giant waited too long to make a critical change in its direction to alter the downward trajectory it finds itself on.
On L Brands' recent earnings call, Victoria's Secret CEO Martin Waters told analysts: "We're moving from a look to a feeling. It's about including most women rather than excluding most women and being grounded in real life rather than mostly unattainable."
Inclusivity in fashion is on the rise these days, but it may be too little, too late for Victoria's Secret. It could have taken some lessons from Abercrombie & Fitch (NYSE: ANF) , which had its own issues with being too exclusive, but eight years ago changed course and today finds sales soaring.
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Did Victoria's Secret Wait 8 Years Too Long to Change?