TWTR - Digital Advertisement market to reach $626B by 2026 - UnivDatos
As the digital advertisement has become an indispensable tool for publishers, ad tech vendors and ad agencies, digital advertising continues to significantly grow Y/Y on an annual revenue basis, with total spending reaching ~$300B in 2020, as per UnivDatos analysis.By 2023, digital advertising is estimated to take about two-thirds of whole advertising spending.Global Digital Advertisement Market is expected to grow at a CAGR of 7.7% from 2021-2026 to reach $626B by 2026. Search Advertising dominated the ad format segment of the global digital advertisement market and will grow at 6.65% CAGR to reach $253B by the year 2026. Programmatic market accounted for the largest share and is expected to grow at 7.97% CAGR during 2021-2026. For FY2019, Mobile segment dominated the digital advertisement market with nearly 60% of the market share and it is anticipated by 2026 it will garner $391B of the market. Retail Industry led the global digital advertisement
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Digital Advertisement market to reach $626B by 2026 - UnivDatos