TBLA - Digital advertising stocks fall on Snap's revenue warning and selloff
Snap (NYSE:SNAP) is now down 28% in premarket trading after warning that its Q2 revenue and EBITDA will fall below its previous low-end guidance. Snap's prior guidance was provided only a month ago. Snap's selloff has already hit related stocks which are liquid enough to trade before and after trading. Social media stocks taking a hit include Meta Platforms (FB) -6.1%, Alphabet (GOOG) (GOOGL) -3.8%, Twitter (TWTR) -3.9%, and Pinterest (PINS) -12.3%. Digital advertising stocks taking a hit include The Trade Desk (TTD) -8.5%, Magnite (MGNI) -7%, PubMatic (PUBM) -3.2%, Roku (ROKU) -4.7%. Criteo (CRTO) does not have a clear after-hours price. Also expected to be hit: "Chumbox" ad companies Taboola (TBLA) and Outbrain (OB). For more on Snap (SNAP)'s warning, see Snap slides as it warns on EBITDA, revenues, deteriorating economy; social media peers tumble.
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Digital advertising stocks fall on Snap's revenue warning and selloff