OB - Digital advertising stocks fall on Snap's revenue warning and sell-off
Snap (SNAP) is now down 31% in after-hours trading, after warning that its Q2 revenue and EBITDA will fall below its previous low-end guidance, which was provided only a month ago. Snap's sell off has already hit related stocks which are liquid enough to trade after-hours. Social media stocks taking a hit include Meta Platforms (FB) -7.1%, Alphabet (GOOG) (GOOGL) -3.3%, Twitter (TWTR) -3.75%, and Pinterest (PINS) -11.95%. Digital advertising stocks taking a hit include The Trade Desk (TTD) -9.3%, Magnite (MGNI) -7.0%, PubMatic (PUBM) -3.2%, Roku (ROKU) -5.1%. Criteo (CRTO) does not have a clear after-hours price. Also expected to be hit: "Chumbox" ad companies Taboola (TBLA) and Outbrain (OB).
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Digital advertising stocks fall on Snap's revenue warning and sell-off