PEJ - Discovery streaming run-up can help shares to 52-week high: Sector Watch

Discovery Communications (DISCA) (DISCK) is set to launch its streaming service Discovery+ on Jan. 4. The service will have original content and a library of more than 55K shows.Advertising and promotions for Discovery+ will ramp up this week ahead of the global debut.Discovery has chosen Jim Keller, at Hulu for seven years, to lead digital ad sales and advanced advertising.Shares of Discovery have seen a strong surge since November, up more than 40%. But the trading has been more sideways in December, up only 3% after the announcement of the Discovery+ launch day at the start of the month.The November run may have priced in a lot of the enthusiasm for the streaming move. DISCA is nearly 28% above its 200-day simple moving average. The gap hasn’t been that wide since about October 2018.But positive comments ahead of the launch, and certainly promising subscriber numbers, could lift shares above the next

For further details see:

Discovery streaming run-up can help shares to 52-week high: Sector Watch