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HELKF - Don't Buy 3M Because Of Its Fallen Share Price - Buy Henkel With A 25% Upside Potential Instead
Henkel AG & Co KGAA
I. Introduction
I recently had some money to invest. Although I am a fan and owner of 3M (MMM), I have decided to invest the money only in Henkel (HELKF/HENKY/HENOY).
While the two companies compete directly in the ??adhesive technology business (which is with 47 percent of total sales Henkel's biggest business), both companies have also in common that they offer a broad product portfolio. Many investors like me are looking for such companies, as weak business segments can be compensated by strong segments. This