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NVS - Drug makers OK with price inclusion with TV ads if done fairly
Novartis AG
Four members of Big Pharma, Pfizer (PFE-1.6%), Sanofi (SNY-1.6%), Eli Lilly (LLY-1.5%) and Johnson & Johnson (JNJ-0.9%), responding to the federal government's proposed inclusion of prices in TV drug ads generally support the value of increased transparency for patients, but caution that it needs to be done fairly.
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