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SBUX - Dunkin' Brands: Slow And Steady Wins The Race - Buy On Valuation
Starbucks Corporation
Investment Conclusion
Dunkin Brands' (DNKN), although also comprised of Baskin Robbins, derives a majority of its profits from the company's Dunkin' business. Although, the folklore is that Dunkin' is simply a cheaper version of Starbucks (SBUX), the argument is far from the truth. The two companies have entirely different business models. Unlike SBUX, Dunkin' does not promote itself as a third place, proffer to be premium, or attach itself to social contexts. Comparatively, Dunkin' is a low key chain of coffee shops where customers can get their beverage and baked good