KDP - E-commerce sleepers at UBS include Hasbro Purple Innovation and Keurig

Purple Innovation ([[PRPL]] -0.4%), Hasbro ([[HAS]] +0.7%) and Keurig Dr Pepper ([[KDP]] -0.9%) are on the list of companies that UBS thinks the market is underappreciating the online tailwinds that are already in place. While not the obvious e-commerce plays, UBS sees significant upside for each. On Purple: "Purple is a native DTC mattress brand that should benefit as online penetration increases in the mattress category. The company has significant run-way to grab more share going forward and improve margins as its scale increases & its pricing mixes more towards its premium mattress lines. Overall, we see the company generating 20-25% revenue and 25-30% EBITDA growth for an extended period of time. Still, the stock trades at 12.5x CY'22 EBITDA, which is at a meaningful discount to other high growth players." On Hasbro: "Online has been around 20%-25% of total business for Hasbro in 2019 and is expected to reach

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E-commerce sleepers at UBS include Hasbro, Purple Innovation and Keurig