HOG - Electric stuff: Harley-Davidson announces SPAC deal for LiveWire
Harley-Davidson (NYSE:HOG) says it plans to separate LiveWire into a separate public company through a SPAC deal with AEA-Bridges Impact Corp. (NYSE:IMPX). The all-electric motorcycle company will trade under the symbol LVW. LiveWire plans to develop the technology of the future and to invest in the capabilities needed to lead the transformation of motorcycling. LiveWire intends to draw on its DNA as an "agile disruptor" from the lineage of Harley-Davidson. The transaction is seen giving LiveWire the freedom to fund new product development and accelerate its go-to-market model. An enterprise pro forma value of $1.77B is seen for LiveWire. Shares of HOG are up 12.75% premarket to $41.50. Read what Harley-Davidson (HOG) execs said about the LivewWire business on the last earnings call.
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Electric stuff: Harley-Davidson announces SPAC deal for LiveWire