ENR - Energizer May Be Powerless Before Amazon
Energizer (ENR) may be a household name, but it is currently under threat from Amazon (AMZN). And despite efforts to increase market share to reverse declining profits and meet the threat Amazon poses, the current valuation does not make Energizer a compelling investment at this time.
The reason why Amazon has become a threat to this long-established battery kingpin is due to Amazon now having released its own brand of household batteries. In terms of performance and in terms of pricing, Amazon can seriously take market share from Energizer going forward.