EVC - Entravision expands digital operations into Kenya
Entravision (NYSE:EVC) has expanded into Kenya, offering the media company an entree into East Africa. It's named Maggie Ndirangu as managing director of Kenya operations. The move expands the reach of Entravision 365 Digital, the company's Africa-based digital business unit. “With the third highest connected consumer base in Sub-Saharan Africa, and growing at a rapid rate, we believe that these numbers will only continue to climb and ultimately represent 17% of the digital advertising industry within the Sub-Saharan market by 2023," says Entravision 365 Digital CEO Julian Jordaan.
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Entravision expands digital operations into Kenya