MSGE - ESPN looking to help users find sports streams - even on its rivals report says

ESPN ( NYSE: DIS ) has reportedly held talks with big sports leagues and media partners about offering a digital feature that will link its users directly to where a live event is streaming - whether or not that streamer is an ESPN competitor.

That could address a lingering pain point for live sports viewers: trying to figure out where exactly they need to be to see a given event, in an age when sports rights regularly change hands in big-dollar deals.

The sports network could send visitors to ESPN.com or its free ESPN app over to national/global streamers making increasing inroads into sports, such as Apple TV+ ( AAPL ) or Amazon Prime Video ( AMZN ), or to regional sports networks such as Bally Sports+ ( SBGI ) or MSG+ ( MSGE ), CNBC reported .

They're early talks meant to gauge enthusiasm from the leagues and media companies, according to the report. But one model under consideration would send ESPN a cut of subscription revenue for users who sign up for another streaming service via ESPN.

And alerting users to events airing in linear TV could create a comprehensive TV guide to live sports.

Earlier, Citi suggested that Disney ( DIS ) may now be motivated to sell out of its stake in Hulu .

For further details see: