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BKNG - Expedia Is Undervalued In A Recession Resistant Industry
Booking Holdings Inc.
The travel agency industry is a quality investment route as it has proven to be recession resistant. During a recession consumers are even more desperate to find the bargains on travel so a travel agent is the perfect place to search for all accommodations for their trip. After performing a Discounted Cash Flow valuation model, comparable company analysis, and a deep dive into what sectors of the business generate the greatest margins I believe that Expedia (EXPE) is undervalued and can generate even greater returns by selling their Egencia segment.