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NOAH - Fanhua: China Insurance Agency Shifts Into Online Gear
Noah Holdings Limited
China's social media and network leaders have long touted online-to-offline, a retail strategy fusing new generation network platforms with old-school brick and mortar retail channels. It even has its own acronym - O2O. As a business strategy, O2O is meant to draw potential customers from online channels to make purchases in physical stores. However, O2O is now seen in a different light in the new pandemic world of home quarantine, work stoppage, and business shutdown. With stores and offices shuttered, businesses of all types are scrambling to reach customers through online channels.