BROS - Fast-Food Giant McDonald's Is Developing a Secretive New Restaurant Chain. Should Starbucks and Dutch Bros Investors Be Worried?
2023-12-05 06:03:00 ET
With 41,198 locations as of Sept. 30, McDonald's (NYSE: MCD) is an absolutely massive fast-food operation. But apparently it's not big enough yet. The company is launching a secretive coffee chain in Bolingbrook, Illinois, just outside of Chicago. And this news might rattle shareholders of Dutch Bros (NYSE: BROS) and Starbucks (NASDAQ: SBUX) .
The coffee-centric concept is called CosMc's -- named after an alien from McDonald's lineup of characters from the 1980's. It was first mentioned by McDonald's CEO Chris Kempczinski in the company's conference call to discuss financial results for the second quarter of 2023. But people have since spotted a location being built in Bolingbrook, giving them a peek at the McCafe-inspired menu.
According to pictures on social media, the menu for CosMc's will be centered on beverages such as teas, lemonades, frappes, lattes, coffee, and more. However, there appears to also be a food menu, which includes items directly from McDonald's, such as McMuffins.
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Fast-Food Giant McDonald's Is Developing a Secretive New Restaurant Chain. Should Starbucks and Dutch Bros Investors Be Worried?