FTHM - Fathom Holdings to acquire technology platform LiveBy for ~$9M
Fathom (FTHM) signed a definitive agreement to acquire hyperlocal data and technology platform, Nebraska-based LiveBy wherein LiveBy will become a wholly-owned subsidiary of Fathom's subsidiary, IntelliAgent.The purchase price is expected to be ~$9M, consisting of ~$3M in cash and $6M in Fathom's common stock.With the addition of LiveBy, Fathom's proprietary technology platform, intelliAgent, and its SaaS offering will be enhanced.LiveBy pairs local data with its geospatial boundaries to create key insights that help boost website engagement, inform clients, and nurture leads.LiveBy acquisition will attract more REALTORS to grow Fathom's agent base as they seek better technology to help them stand out and compete.
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Fathom Holdings to acquire technology platform LiveBy for ~$9M