PUGOY - Fiat Chrysler Focuses On The Biggest Truck Profits Ahead Of The Big Merger With Peugeot
- We are nearing the eve of the completion of perhaps the largest automotive merger of all time: FCA-Peugeot, a dual European headquarters affair.
- FCA makes almost all of its profit from its distinctly North American iconic products, however, Jeep and RAM in particular.
- With the RAM TRX, FCA is now challenging the Ford F-150 Raptor with a factory monster truck for premium dollars and profit.
- Applying a similar tactic to the iconic Jeep Wrangler, FCA has equipped it with a 6.4 liter muscle car V8 in order to capture disproportionately extra margin dollars.
- By going for margin enhancement, FCA is building a strategic reserve of financial improvement that could come in handy if some new issue emerges before the completion of the merger.
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Fiat Chrysler Focuses On The Biggest Truck Profits Ahead Of The Big Merger With Peugeot