PUGOY - Fiat Chrysler May Have Reached Peak Jeep Was Saved In 2019 By Stellar Ram Pickup Performance
Fiat Chrysler Automobiles N.V. (FCAU) is a miraculous survivor of the automotive space, a merged company comprised of several weak components - and a few strong ones - that manages to sustain itself by making the most of its strengths, namely the Jeep and Ram full-size pickup franchises, not to mention a driven and talented management.
After a decade-long run of growth, Jeep in 2018 and 2019 fell short of expectations laid out in a bullish mid-2018 forecast of 1.9 million Jeep unit sales worldwide compared with sales of only 730,000 in 2013. According to