FIT - Fitbit Announces Sequel to Its Only Good Smartwatch
Fitbit's (NYSE: FIT) experience in the smartwatch market has been hit or miss, to say the least. Ionic, the company's first attempt, was a $300 smartwatch that fell short of expectations. The Versa, which was still full featured enough to be a legitimate competitor to the Apple Watch, sold well at $200. But the Versa Lite, a cheaper, stripped-down version of the Versa, did badly enough to force the company to slash its guidance for 2019.
Fitbit is sticking with what works for its next smartwatch, the Versa 2. Priced at $200 like its predecessor, the Versa 2 brings refinements and some new features, most notably a built-in microphone that enables the use of Amazon Alexa. The Versa 2 will be available in September, launching alongside the new Fitbit Premium subscription service.
Image source: Fitbit.