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FIT - Fitbit's Turnaround Is Real And It's Mostly Apple's Fault
Fitbit Inc. Class A
When a company worth about $1.5 billion takes on a company worth over $900 billion, in most cases, the battle is over before it even begins. This is a David and Goliath story if there ever was one. The David of our story Fitbit (FIT) is trying to take on Apple (AAPL), and in this one case, Fitbit seems to have the upper hand. In fact, there are three reasons Fitbit could be a good turnaround play, and it seems most of the market hasn't realized this yet.