FIT - Fitbit: Taking The Leap Of Faith
Investment thesis
Fitbit Inc.'s (FIT) mission statement is to make everyone in the world healthier. Unfortunately, the one thing it's not making any healthier so far are the investments from its shareholders. Indeed, Fitbit's share price has dramatically collapsed since its 2015 highs, leaving investors bruised as much as 85% down. And over the past 12 months, it's been range-trading around $5 to $7. So, is it time to give up? Not in my view, the best is yet to come.
Fitbit ranks amongst the world's top smart wearable devices brands, in a market