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home / news releases / SSNLF - Fitbit: The Google Deal Is The Best


SSNLF - Fitbit: The Google Deal Is The Best

Source: Wired

Fitbit (FIT) is an ecosystem of fitness apps packed in a watch. However, its recent underperformance highlights its weak pricing power and declining brand advantage in the fitness tracker/smartwatch space. Given the proliferation of new competitors and the presence of brands like Apple (AAPL) with a more robust service ecosystem, Fitbit will continue to struggle to acquire more market share. Therefore, it's safe to conclude that the Google (GOOGL) (GOOG) deal is the best way for investors to unlock value if regulators clear it.

Global smartwatch shipments

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Stock Information

Company Name: Samsung Electronics Co Ltd
Stock Symbol: SSNLF
Market: OTC
Website: samsung.com

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