FTLF - Fitlife Brands Is About To Show The Full Turnaround Impact
All figures are corrected for the recent (April 16 2019) reverse/forward stock split unless otherwise noted. The reverse/forward stock split is explained in more detail later in the article.
The company and market
Fitlife Brands is a company that owns a portfolio of several nutritional supplement brands. The products help people to build muscle, burn fat, improve endurance or to increase energy. Production is fully outsourced. The company derives a significant amount of sales from retailer GNC (78% in 2017 and 77% in 2018), primarily from their franchise locations.
The nutritional supplement market is a