AXELF - Forbes CEO to focus on hybrid model of ads and subscriptions after SPAC deal closes

Forbes CEO Mike Federle said the business news publisher plans to use analytics to provide customized products for "very specific audiences," part of a strategy to leverage the value of its brand as it prepares to go public through a SPAC merger with Magnum Opus Acquisition (NYSE:OPA). "We've created this digital media and information company of scale and now we're at an inflation point," he told Yahoo! Finance on Friday. "We're ready to go to the next step, which is to develop very specific audience cohorts and customize our products and experiences to those audience cohorts based on what we know about them," he added. In August, Forbes agreed to a merger with SPAC Magnum Opus Acquisition (OPA) that valued the company at $630M. The deal includes a $400M PIPE and is expected to raise a total of about $600M in gross proceeds. The deal, which will make Forbes a

For further details see:

Forbes CEO to focus on hybrid model of ads and subscriptions after SPAC deal closes