F - Ford Cuts Work Force At Lightning Plant Readies New Electric Pickup For 2025 Rollout
2024-04-02 11:54:25 ET
Summary
- Ford's first battery-powered full-size pickup truck, the F150 Lightning, has fallen short in sales, highlighting slowing consumer demand for BEVs.
- The next generation of Ford's BEV pickup is under development and scheduled to debut in 2025, banking on increased market demand for BEV pickups.
- Ford is adapting its strategy by developing a small BEV platform and using gas-electric hybrid powertrains to hedge against uncertain consumer acceptance and regulatory climate.
The numbers are in, the reality indisputable: Ford Motor Co.'s ( F ) first attempt at a battery-powered full-size pickup truck has fallen short....
Ford Cuts Work Force At Lightning Plant, Readies New Electric Pickup For 2025 Rollout