F - Ford's Growth Story Has a Surprising Twist. Does This 1 Catalyst Make the Stock a Buy?
2024-03-31 08:45:00 ET
When you think of investing in Ford Motor Company (NYSE: F) and its potential growth stories, it's easy to bring up its dividend or dominance in high-value trucks and SUVs, or maybe even its potential in electric vehicles (EVs).
Those are all fine points, but in a surprising twist to many, Ford's most compelling growth story might come from Ford Pro, its solution for commercial customers -- here's why.
Ironically, considering over a decade ago most commercial sales were considered low margin and a black eye for Detroit automakers, it's Ford Pro's commercial business that's growing faster and with better margins.
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Ford's Growth Story Has a Surprising Twist. Does This 1 Catalyst Make the Stock a Buy?