FOX - Fox Innovid enter cross-platform partnership

• Fox ( NASDAQ: FOX ) ( NASDAQ: FOXA ) has forged a multi-year partnership with online ad-tech company Innovid ( NYSE: CTV ).
• The partnership will see Fox tap Innovid to measure cross-platform viewing consumption across its portfolio of news, sports, entertainment, and streaming properties.
• Fox will use the InnovidXP cross-platform TV measurement solution. The two companies have previously partnered for Fox's free ad-supported streaming service, Tubi.
• InnovidXP generates cross-platform, deduplicated measurement of audiences and real-time insights for campaign efficiency and effectiveness and ad frequency optimizations.

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