FOX - Fox sells out Super Bowl ads no thanks to crypto 'implosion'; Brady makes broadcast plans

Fox ( NASDAQ: FOX ) ( NASDAQ: FOXA ) said it's sold out the Super Bowl's ad inventory, though it cut it a little closer than the broadcaster would have liked.

In-game inventory actually sold out a couple of weeks ago, according to Fox Sports' Mark Evans, and while most ads sold for between $6M and $7M for a 30-second spot, a few topped $7M, he added, and number of ads for the game is in line with recent Super Bowls.

Sunday's Super Bowl LVII will see the Kansas City Chiefs taking on the Philadelphia Eagles for the NFL's championship trophy.

And Fox would have liked to sell it out even sooner, but that goal was crimped by the "implosion" of one key category that was one of the biggest last year: crypto.

In last year's "big game," four crypto companies made a splash (FTX, Coinbase, Crypto.com and eToro). But FTX's November bankruptcy filing threw cold water on the space.

This year, Evans said two crypto advertisers had ads booked and done, and two others were "on the one-yard line," but now "there's zero representation in that category on the day at all."

Elsewhere in Fox Sports news, quarterback Tom Brady expects to start duties in the Fox broadcasting booth in fall 2024 . Brady, known for winning Super Bowls with the New England Patriots, had retired previously before changing his mind and returning to play for the Tampa Bay Buccaneers. With the end of Tampa Bay's season this month, Brady said last week he's retired from the NFL for good.

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