BEN - Franklin Resources Acquires AdvisorEngine For RIA Push
Quick Take
Franklin Resources (BEN) has announced the acquisition of AdvisorEngine (originally Vanare) for an undisclosed amount.
AdvisorEngine has developed a digital wealth experience platform for independent financial advisory firms in the U.S.
With the deal, BEN gains a significant value add offering to RIAs.
The stock appears slightly undervalued so I’m cautiously Bullish on BEN at the current level.
Target Company
New York, NY-based AdvisorEngine was founded to develop a modular advisor and client investment platform that provides a range of capabilities, including:
Prospecting & Client Engagement
Onboarding
Aggregation
CRM
Financial Planning