FDBL - Friendable Inc. (FDBL) Addresses Churn in the Music Streaming Industry by Offering Fan Pass Live and Branded Products to Enhance Listener Experience
- Churn occurs when subscribers sign up for a streaming service and immediately cancel once the current season or event is over, but re-sign up when something new catches their attention
- Fan Pass Live offers subscribers a new type of experience that revolves around the life of their favorite artists and the ability to see them on-demand
- The global music streaming industry was valued at $29.49 billion in 2021 and is expected to reach $103.07 billion by 2030, growing at a CAGR of 14.7%
For companies competing in the music and video streaming industry, personalization is becoming a key contributor to earning higher subscriber retention rates. Churn has always been a problem in the landscape, with subscribers signing up for subscription services but leaving the platforms once their need was fulfilled and signing up again when a new season or event occurs. With video streaming platforms introducing algorithms that "recommend" what you should watch next, Friendable (OTC: FDBL), a mobile technology company focused on its Fan Pass Live artist platform, is introducing a new way to engage and retain subscribers through its Fan Pass Live branded offering.
The Fan Pass Live artist platform proactively supports artists and provides a personalized experience for fans who subscribe to its music platform, including...
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