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home / news releases / PEP - FSTA: Consumer Staples Dashboard For July


PEP - FSTA: Consumer Staples Dashboard For July

2023-07-17 18:31:32 ET

Summary

  • No consumer staples subsector shows an attractive combination of value and quality scores.
  • The most overvalued one is personal care products.
  • Fidelity® MSCI Consumer Staples Index ETF is an alternative to Consumer Staples Select Sector SPDR® Fund ETF.
  • 6 stocks cheaper than their peers in July.

This monthly article series shows a dashboard with aggregate industry metrics in consumer staples. It is also a review of sector exchange-traded funds, or ETFs, like Consumer Staples Select Sector SPDR® Fund ETF ( XLP ) and Fidelity® MSCI Consumer Staples Index ETF ( FSTA ), whose largest holdings are used to calculate these metrics.

Shortcut

The next two paragraphs in italic describe the dashboard methodology. They are necessary for new readers to understand the metrics. If you are used to this series or if you are short of time, you can skip them and go to the charts.

Base Metrics

I calculate the median value of five fundamental ratios for each industry: Earnings Yield ("EY"), Sales Yield ("SY"), Free Cash Flow Yield ("FY"), Return on Equity ("ROE"), Gross Margin ("GM"). The reference universe includes large companies in the U.S. stock market. The five base metrics are calculated on trailing 12 months. For all of them, higher is better. EY, SY and FY are medians of the inverse of Price/Earnings, Price/Sales and Price/Free Cash Flow. They are better for statistical studies than price-to-something ratios, which are unusable or non available when the "something" is close to zero or negative (for example, companies with negative earnings). I also look at two momentum metrics for each group: the median monthly return (RetM) and the median annual return (RetY).

I prefer medians to averages because a median splits a set in a good half and a bad half. A capital-weighted average is skewed by extreme values and the largest companies. My metrics are designed for stock-picking rather than index investing.

Value and Quality Scores

I calculate historical baselines for all metrics. They are noted respectively EYh, SYh, FYh, ROEh, GMh, and they are calculated as the averages on a look-back period of 11 years. For example, the value of EYh for food in the table below is the 11-year average of the median Earnings Yield in food companies.

The Value Score ("VS") is defined as the average difference in % between the three valuation ratios (EY, SY, FY) and their baselines (EYh, SYh, FYh). The same way, the Quality Score ("QS") is the average difference between the two quality ratios (ROE, GM) and their baselines (ROEh, GMh).

The scores are in percentage points. VS may be interpreted as the percentage of undervaluation or overvaluation relative to the baseline (positive is good, negative is bad). This interpretation must be taken with caution: the baseline is an arbitrary reference, not a supposed fair value. The formula assumes that the three valuation metrics are of equal importance.

Current data

The next table shows the metrics and scores as of last week's closing. Columns stand for all the data named and defined above.

VS

QS

EY

SY

FY

ROE

GM

EYh

SYh

FYh

ROEh

GMh

RetM

RetY

Staple/Food Retail

-6.08

-10.25

0.0345

2.2923

0.0223

15.14

19.18

0.0403

1.8973

0.0296

16.46

21.90

1.71%

-0.98%

Food

-17.16

-5.28

0.0490

0.6708

0.0090

14.98

30.42

0.0453

0.6563

0.0236

15.34

33.14

-1.92%

3.44%

Beverage

0.27

-23.24

0.0292

0.3063

0.0173

16.09

45.22

0.0352

0.2652

0.0169

23.78

52.67

0.76%

7.28%

Household prod.

1.55

-34.68

0.0457

1.2148

0.0239

6.39

38.14

0.0458

0.8727

0.0364

17.13

40.87

8.57%

-15.38%

Personal care

-23.86

-1.05

0.0288

0.3316

0.0145

17.58

62.81

0.0371

0.4383

0.0193

20.56

55.88

0.79%

4.19%

Tobacco

22.68

-40.58

0.0684

0.7248

0.0162

7.85

50.08

0.0591

0.4861

0.0157

34.27

52.20

5.32%

15.79%

Value And Quality chart

The next chart plots the Value and Quality Scores by industry (higher is better).

Value and quality in consumer staples (Chart: author; data: Portfolio123)

Evolution since last month

The most notable changes are an improvement of value score in in beverage, and a deterioration in staple/food retail and tobacco.

Value and quality variations (Chart: author; data: Portfolio123)

Momentum

The next chart plots momentum scores based on median returns.

Momentum in consumer staples (Chart: author; data: Portfolio123)

Interpretation

As reported in my S&P 500 monthly dashboard , consumer staples is overvalued by about 18% relative to 11-year averages. Personal care is the most overvalued industry. The tobacco industry is undervalued by about 23% using the same metric, but the quality score is far in negative territory. Nevertheless, statistics are less reliable than in other industries, because my reference universe includes only five tobacco companies. Household products and beverage are close to the baseline in valuation, but quality scores are bad. In summary, No subsector is really attractive.

Fast facts on FSTA

Fidelity MSCI Consumer Staples Index ETF has been following the MSCI USA IMI Consumer Staples 25/50 Index since 10/21/2013. It has a total expense ratio of 0.08%, a bit cheaper than XLP (0.10%). There is no significant difference in performance between FSTA and XLP since inception (see next table). Risk measured in drawdown and volatility is also similar.

Total Return

Annual.Return

Max Drawdown

Sharpe

StdDev

FSTA

127.00%

8.80%

-25.13%

0.66

12.54%

XLP

125.62%

8.73%

-24.51%

0.65

12.72%

As of writing, the fund has 109 holdings. The next table shows the top 10 names with fundamental ratios and dividend yields. They represent 61% of asset value, and the heaviest one, Procter & Gamble Co, weighs 12.4%. Exposure to each of the top 5 holdings is over 7%.

Ticker

Name

Weight%

EPS growth %TTM

P/E TTM

P/E fwd

Yield%

PG

Procter & Gamble Co.

12.39

0.34

26.13

25.61

2.51

PEP

PepsiCo, Inc.

8.72

-14.16

33.00

25.16

2.69

KO

The Coca-Cola Co.

8.47

-4.27

26.83

23.37

3.02

COST

Costco Wholesale Corp.

7.98

6.31

40.50

38.17

0.75

WMT

Walmart, Inc.

7.75

-10.84

37.27

24.76

1.47

PM

Philip Morris International, Inc.

4.79

-3.12

17.78

15.97

5.11

MDLZ

Mondelez International, Inc.

3.74

-3.93

25.24

22.73

2.13

MO

Altria Group, Inc.

3.06

89.63

14.61

9.15

8.27

CL

Colgate-Palmolive Co.

2.32

-20.97

40.06

24.34

2.51

KMB

Kimberly-Clark Corp.

1.79

12.65

23.13

21.60

3.49

Ratios: Portfolio123.

Fidelity MSCI Consumer Staples Index ETF is a good instrument with cheap management fees for investors seeking a capital-weighted exposure in consumer staples. It holds more stocks than XLP (currently 109 vs. 39), but past performance since inception is almost identical. For long-term investors, XLP and FSTA are equivalents. Liquidity makes XLP a better choice for tactical allocation and trading. Investors who are concerned by the weights of a few companies may prefer the Invesco S&P 500 Equal Weight Consumer Staples ETF (RSPS, formerly RHS ).

Dashboard List

I use the first table to calculate value and quality scores. It may also be used in a stock-picking process to check how companies stand among their peers. For example, the EY column tells us that a food company with an earnings yield above 0.0490 (or price/earnings below 20.41) is in the better half of the industry regarding this metric. A Dashboard List is sent every month to Quantitative Risk & Value subscribers with the most profitable companies standing in the better half among their peers regarding the three valuation metrics at the same time. The list below was sent to subscribers several weeks ago based on data available at this time.

KR

The Kroger Co.

BJ

BJ's Wholesale Club Holdings, Inc.

USNA

USANA Health Sciences, Inc.

MED

Medifast, Inc.

EPC

Edgewell Personal Care Co.

KMB

Kimberly-Clark Corp.

It is a rotational list with a statistical bias toward excess returns on the long-term, not the result of an analysis of each stock.

For further details see:

FSTA: Consumer Staples Dashboard For July
Stock Information

Company Name: PepsiCo Inc.
Stock Symbol: PEP
Market: NASDAQ
Website: pepsico.com

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