CELH - Functional Beverage Marketing Masters

2024-07-25 08:16:52 ET

DENVER, Colo., Jul 25, 2024 ( 247marketnews.com )- Coca-Cola (NYSE: KO ) , FSD Pharma (NASDAQ: HUGE ), and Celsius Holdings, Inc. (NASDAQ: CELH )

Sometimes, there are some winning streaks that are so strong that even a potential loss ends up being a win.

That may end up being the case for Prime Hydration, which the U.S. Olympic and Paralympic Committee accused, in a federal lawsuit, of using trademarked phrases including “TEAM USA” and “GOING FOR GOLD” in marketing campaigns.

It’s not a stretch to think that Prime Hydration’s founders, social media personalities Logan Paul and KSI, will flip this accusation into the next phase of their marketing masterclass.

After launching in 2022, Prime reportedly surpassed $1 billion in annual sales last year and is positioned to be acquired by Coca-Cola (NYSE: KO ) for up to $10 billion.

Prime’s success is due, in large part, to its founders’ shrewd social media marketing skills, which helped the upstart brand capture a big chunk of the fitness-orientated youth market.

Although FSD Pharma (NASDAQ: HUGE ), which is developing novel solutions for brain and inflammatory disorders, is seemingly as unlikely to jump into the functional beverage market, they are preparing to launch a revolutionary rapid alcohol detoxification drink this year.

unbuzzd™ helps to rapidly restore mental alertness post-alcohol consumption and FSD Pharma teamed up with the two functional beverage marketing legends to form Celly Nutrition. Their  all-star team includes Gerry David, who led Celsius Holdings (NASDAQ: CELH ) energy drink company during its famous 35-fold increase in shareholder value and legendary Shark Tank investor, Kevin Harrington, who not only developed the Celsius Influencer marketing program, but may be the most influential marketer ever, after he invented the infomercial.

HUGE expects to receive a 7% royalty on unbuzzd sales up to $250 million and then 3% from that point forward, with FSD retaining a 25% stake in Celly Nu until it reaches a $1 Billion market cap, while FSD Pharma retains formulation rights for pharmaceutical/medical uses.

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