NKE - G-III Apparel Group Will Be A Coronavirus Winner
One of the results of the coronavirus epidemic is that apparel retailers have been extremely punished. This is not unexpected. If you run an apparel store chain, your business was simply shut down during this period of social isolation. Now you bear the fixed costs of your business while receiving no revenues.
Since apparel stores often have high fixed costs, for instance in the form of leasing costs and staffing costs, this shutdown immediately brought to the fore the bankruptcy risk these companies face. Hence, the extreme punishment the stocks endured was often driven not