SONY - Gaming Monetization Will Continue To Evolve Like It Has For The Last 20 Years

• The pandemic bolstered revenue for almost all video game publishers - such as Sony, Activision Blizzard, Electronic Arts, Ubisoft, Take-Two Interactive, Warner Bros. and Microsoft - to record levels.
• However, what goes up must come down.
• “Live services” have been lucrative for the video game industry, but the market has become crowded and there has been increased scrutiny from regulators and weary skepticism from gamers.
• Raising the price of full video games has been one option put forward by publishers to offset rising costs and sustain high revenue growth.
• Blockchain technology has the potential to unlock the next wave of gaming monetization.

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