GIC - Global Industrial Company Focuses On Cost Structure And E-Channels

2024-07-10 07:09:02 ET

Summary

• GIC is focusing on boosting eCommerce and large enterprise account sales to improve conversion rates and customer experience.
• The company faces challenges in the small-to-mid-sized customer group and a potential spike in SG&A costs in the short term.
• The stock is reasonably valued compared to peers, with a potential upside, based on my estimates.

GIC To Move Sideways

I have been discussing Global Industrial Company ( GIC ) in the past, and you can read the latest article here , published on April 4. The company reduced its selling, distribution, and administrative spending to lower its promotional and freight cost structure. Its focus is on boosting eCommerce and its large enterprise account sales, which can improve its overall conversion rates and customer experience. An increased mix of large account sales can mitigate the end market volatility. Also, seasonality can affect its sales positively in Q2....

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