DATA - GlobalData Plc: Tech Giants Dominate the Adtech Industry

LONDON, May 12, 2022 (GLOBE NEWSWIRE) -- The internet advertising market size was valued at $438 billion in 2021 and will grow at a CAGR of more than 9% during 2021-2030.

The Advertising Tech T hematic R esearch R eport offered by GlobalData Plc provides key trends impacting the growth of the theme over the next 12 to 24 months split into three categories: technology trends, macroeconomic trends, and regulatory trends, and comprehensive industry analysis, including forecasts for the global internet advertising market to 2030. The report gives details of M&A deals driven by the adtech theme, and a timeline highlighting milestones in the development of adtech. It also provides a detailed value chain that comprises three distinct segments: demand-side, intermediaries, and supply-side.

Internet Advertising Market Outlook

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Adtech M arket Segmentation by Category

• Search ads
• Banner ads
• Video ads
• Classified ads
• Audio ads
  
  

Search ads and banner ads are the dominant categories in the market. The search ads category includes online ads that appear on users’ web pages through search engine queries. Search ads target users based on the keywords they have entered into search engines. This is also known as paid search advertising. Google Search and Microsoft Search are the biggest platforms for search ads.

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Key Technology Trends in Adtech I ndustry

• First-party data
• Third-party cookies
• iOS App Tracking Transparency (ATT)
• Android advertising ID
• AI
• Ad fraud
• Internet of Things (IoT)
• Native advertising
• Shoppable ads
• Augmented reality (AR)
• Ad blockers
  
  

Key Macroeconomic Trends in Adtech I ndustry

• COVID-19
• Walled gardens
• China
  
  

Key Regulatory Trends in Adtech I ndustry

• Data privacy
• Misinformation

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Leading Adtech C ompanies

• Adobe
• Alibaba
• Alphabet (parent company of Google)
• Amazon
• Basis Technologies
• ByteDance
• Criteo
• MediaMath
• Meta
• Microsoft
• Singtel (parent company of Amobee)
• The Trade Desk

In competitive terms, the adtech industry is primarily a face-off between tech giants like Google, Meta, Amazon, and Alibaba and pure play vendors like The Trade Desk, MediaMath, and Amobee. The tech giants dominate the market with their massive user bases and sophisticated adtech walled gardens.

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Adtech Market Overview

Reasons to Buy

This report provides an invaluable guide to this important theme, including details of the leading players and up-to-date market forecasts.

FAQs

What was the internet advertising market size in 2021 ?
The internet advertising market size was valued at $438 billion in 2021.

What is the growth rate of the internet advertising market ?
The internet advertising market is projected to grow at a CAGR of more than 9% during 2021-2030.

What are the key categories in the a dtech industry?
Search ads, banner ads, video ads, classified ads, and audio ads are the key categories in the adtech industry.

What are the key trends in the a dtech industry?
The key trends in the adtech industry are technology trends, macroeconomic trends, and regulatory trends.

Wh ich are the leading companies in the a dtech industry?
Some of the leading companies in the adtech industry are Adobe, Alibaba, Alphabet (parent company of Google), Amazon, Basis Technologies, ByteDance, Criteo, MediaMath, Meta, Microsoft, Singtel (parent company of Amobee), and The Trade Desk.

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About us

GlobalData is a leading provider of data, analytics, and insights on the world's largest industries. In an increasingly fast-moving, complex, and uncertain world, it has never been harder for organizations and decision makers to predict and navigate the future. This is why GlobalData's mission is to help our clients to decode the future and profit from faster, more informed decisions. As a leading information services company, thousands of clients rely on GlobalData for trusted, timely, and actionable intelligence. Our solutions are designed to provide a daily edge to professionals within corporations, financial institutions, professional services, and government agencies.

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