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Goodfood currently has 280,000 subscribers and a 40-45% market share.
The high quality of their offerings combined with the added convenience has allowed the company to generate 91% of their gross merchandise sales from recurring orders.
Goodfood has a strong operational advantage over its larger brick and mortar competitors.
Today, GoodFood is worth anywhere from C$7.33-8.38 which translates to $5.50-6.29 in USD.
We are giving it a neutral rating only because it has appreciated about 50% in the past 3 weeks.