GRVI - Grove's SaaS ad tech platform Interactive Offers joins with Maropost
Interactive Offers, wholly owned subsidiary of Grove (NASDAQ:GRVI) partners with Maropost, a marketing automation and eCommerce platform, to provide an easy solution for newsletter publishers to monetize the emails they send to subscribers. The partnership creates a revenue opportunity for all parties involved, with Interactive Offers serving more targeted ads and Maropost retaining and acquiring new users by offering in-email, programmatic monetization. Grove CEO, Allan Marshall commented, “Since the acquisition, we’ve been focused on building out our programmatic ad technology, Interactive Offers. This marks a significant step forward with our Maropost partnership. It opens the door to a list of publishers across multiple industries and gives advertisers an easy way to monetize their lists.”
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Grove’s SaaS ad tech platform, Interactive Offers joins with Maropost