GRVI - Grove starts process to now be called Upexi

• Grove ( NASDAQ: GRVI ) stated Thursday that it has initiated official requirements to change its name to "Upexi" as to represent the evolution of the business.
• "The business has expanded beyond the CBD industry and will focus on the larger market opportunities in consumer brands, SaaS programmatic advertising technology, and its growing reseller and liquidation businesses for both Amazon and direct to consumer markets," the CBD products company said.
• CEO Allan Marshall told "we (Grove) have made an investment in an advertising platform to acquire the most valuable asset of a DTC company, which is customer data. The material growth of our consumer database has been a key driver of our sales and profits in fiscal year 2022."
• No details on ticker change and effective date provided.
• On Wednesday, Grove CEO provides company update on sales and beyond

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