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GMVHY - GVC Is Now Named Entain And Is An Undervalued Buy
GVC Holdings Plc - ADR
Name changes are often associated with a desire to change the investor view of a company - so it is here.
What was, as Ladbrokes, a British bookies chain, then a mostly online gaming operation named GVC, is now called "Entain" and a play on American sports betting.
That market is expected to soar and the stock should too - it's undervalued against its peers right now.