IMPX - Harley-Davidson CEO: LiveWire SPAC deal lets us connect with new set of consumers

Harley-Davidson CEO Jochen Zeitz said Monday that a SPAC deal to take its LiveWire electric motorcycle business public lets it connect with a growing set of environmentally conscious buyers. "It's a new set of consumers that have a different expectation in terms of the technology, in terms of the feel and look, and that's what we're really targeting," the head of Harley-Davidson (NYSE:HOG) told CNBC. Shares of Harley-Davidson (HOG) jumped nearly 11% in Monday's intraday trading, boosted by news that LiveWire would come public through a SPAC deal with AEA-Bridges Impact Corp. (NYSE:IMPX). Under the agreement, the EV motorcycle business received a pro forma enterprise value of just under $1.8B. The company will eventually trade under the ticker LVW. Using the SPAC deal as a chance to accelerate the development of the firm's EV offerings, Zeitz expects growth to be fueled by new products and the general expansion of the

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Harley-Davidson CEO: LiveWire SPAC deal lets us connect with new set of consumers