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HOG - Harley-Davidson cut at Northcoast ahead of strategy reveal
Harley-Davidson Inc.
Northcoast Research lowers Harley-Davidson ([[HOG]] -1.0%) to a Neutral rating after having it lined up at Buy. The firm says HOG shares hit the firm's price target and checks on reviews on MY21 products were mixed. Some potential customers are reported to have been hit with "sticker shock" over the new $27K-$28K price tag. Harley-Davidson is revealing its 2025 plan next week.