HOG - Harley-Davidson: Don't Touch It
Prepared by Stephanie, Junior Analyst at BAD BEAT Investing
We have been bearish Harley-Davidson, Inc. (HOG) for nearly a year now. We absolutely love the company and their products. As a woman tasked with this analysis, I will tell you, anecdotally, there is nothing like the wind in your hair and thrill of being on the open road on a bike. Truly a great experience. Here is the problem, though. The company had been facing sales pressure and struggled to adopt millennial riders for the last few years. And that was when times were, well,