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HOG - Harley-Davidson Finally Has a Winning Electric Motorcycle
Harley-Davidson Inc.
Harley-Davidson (NYSE: HOG) is doing something for its LiveWire brand it should have done from the start : creating an entirely new brand identity.
By making LiveWire a separate operating business distinct from the Harley brand, this small but significant change could help its electric motorcycle become a viable business in its own right that returns the motorcycle maker to growth.